In typography, when designing layouts and setting type, it is important to understand the basics of working with text, line spacing, and letter spacing. I know how to use tracking- (which refers to uniform spacing between all of the letters in a group of text. By increasing tracking in a word, line of text, or paragraph, a designer can create a more open and airy element) and leading- (the distance between the baselines in the paragraph) and different "CHARACTERS". I know how to use warped text.
There are different types of logo:
- Text Based
- Emblem/ Ionic
- Illustrative/ Illustration
The characteristics of a good logo design:
- 2 colors or less
- simple
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