We discuss about the "TYPOGRAPHY" and the "LOGO".
In typography, when designing layouts and setting type, it is important to understand the basics of working with text, line spacing, and letter spacing. I know how to use
tracking- (which refers to uniform spacing between all of the letters in a group of text. By increasing tracking in a word, line of text, or paragraph, a designer can create a more open and airy element) and
leading- (the distance between the baselines in the paragraph) and different "CHARACTERS". I know how to use warped text.
There are different types of logo:
- Text Based
- Emblem/ Ionic
- Illustrative/ Illustration
The characteristics of a good logo design:
- 2 colors or less
- simple